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2G or not 2G, is that even a question?

bmobile CSR shows off the variety of 4G handsets available at the bmobile Movie Towne, POS.
 
Port of Spain, Trinidad, August 21, 2018
 
Verizon is doing it. AT&T too. The list of mobile service providers who have 4G LTE in Japan, Singapore, Australia and around the world that have begun putting an end to their 2G networks  is as extensive as it is predictable. For companies to be efficient it is impractical for them to juggle three generations of mobile technology all at once. So it seems the industry is saying, 2G has got to go.
 
 “Mobile technology is one of the major drivers and disruptors of business innovation and telecommunications companies must constantly evolve their networks and retire older technologies that cannot support modern services” said Chevon Wilson, VP Mobile Services at TSTT. Locally, bmobile’s network supports 2G, 3G and 4G LTE technologies. However, when larger companies abandon older technologies such as 2G, it becomes less attractive for manufacturers to support it.  “The availability of parts and the cost of maintaining these older networks  become burdensome so it makes sense to encourage our 2G customers to move up the technology ladder and take advantage of better costs and services available through 4G LTE” Wilson said.
 
Launched in 2001, 2G technology had its hay day.  With 2G came the introduction of SMS –short messaging service, which all but spelled the end of popularity for pagers / beepers that were the high-tech communications of choice at the time. 2G mobile phones gave users the immediacy and convenience of direct person to person calls and messages at their convenience.

That it has prevailed for over 20 years is a testimony to how the evolution of the technology became so embedded in day to day life and business. Wilson notes that since then the Internet has grown to become the new centre of attention as a portal for games, entertainment, education, and commerce. “The demand for technology and devices that could assist consumers to have convenient access has grown exponentially.”
 
Today, the volume of rich content, the need for better cybersecurity and the variety of Over The Top (OTT) services for entertainment, communications and media requires that networks and devices evolve to keep pace. “2G users may be a bit intimidated by everything the new devices can do but there is still the familiar basic SMS and voice calling features. Of course this is much more advanced now so instead of typing a message, consumers can easily video chat and see the person they are communicating with,” stated Wilson.
 
Since 2016, bmobile has been expanding its LTE footprint to ensure a reliable nationwide coverage for customers. “We have almost doubled our coverage and capacity so customers are finding that they can stay connected and be more productive.”
 
Businesses have also been quick to get in on 4G LTE as well. Recognizing that their customers keep their phones closer than any other media, business are forecasted to spend huge sums on mobile ads. Worldwide it is projected that almost US$250 billion will be spent on mobile ads by 2020. Customers benefit from targeted, engaging and immediate offers without depending on access to traditional media. “Mobile adverting is a great opportunity for small and micro businesses because of the relatively low cost to place an ad that will reach tens of thousands,” said Wilson.
 
So for consumers pondering the 2G or not 2G question, Wilson has some sage advice. “4G allows you to do so much more than 2G. It gives you access to a world of information that can further enhance your life.”


Chevon Wilson, VP Mobile Services at TSTT


bmobile CSR shows off the variety of 4G handsets available at the bmobile Movie Towne, POS.