News

4.3.2.1 – countdown to getting more

Bmobile staff at Brian Lara Promenade store  ready to share the great news about
Bmobile staff at Brian Lara Promenade store ready to share the great news about the 4321 value offer

The mobile market in Trinidad and Tobago has dominated the share of revenue generated by the telecoms and broadcasting sector and continues to grow.
According to the Telecommunications Authority of Trinidad and Tobago (TATT) Annual Market Reports for the Telecommunications and Broadcasting Sectors, the local mobile market has earned the largest share of revenues in the telecommunications and broadcasting sector between the years 2006 to 2011.
The report indicates that the mobile services generated revenues of $1.9b to $2.2b, annually. This was equivalent to a share of 44 to 51 per cent of total revenue for the telecoms and broadcasting sectors.The mobile market, therefore, is playing an increasingly important role in the country’s economic landscape.

Research in various markets have shown that people have an interest in spending more time on their phones although the results vary widely. A survey by Experian Marketing in May 2013 on US smartphone users suggests these owners spend an average of 58 minutes a day on their phone mostly texting and talking but also for social networking, games and web browsing. This is the lower end of the estimates as over in the UK research by mobile provider O2 and Samsung – Mobile Life 2013 Report- showed people spent 119 minutes a day using their device.
The functionality of the devices combined with businesses and government offices being more accessible and making more information available are contributing to the increasing usage. Clearly using mobile devices for social and business communications and entertainment is convenient and fun. For bmobile, a new value offer is aimed at allowing customers to more efficiently use local and international voice; SMS and 4G data services.

Head of Bmobile Retail Sales , Nicole Kerry Lum Kin said the promotion; aptly called –You Get More with the tag line 4.3.2.1 – enables users to enjoy more for less.

 “They will be getting exceptional value via data, international calls, SMS and local voice calls,” she explained.
Lum Kin said customers qualify simply by using their mobile phones.
•    A four minute call earns the next 100 minutes on that call free
•    Sending three text messages, earns the next 100 text messages free on that day
•    Making two international calls to the US or Canada, gets 100 international minutes free on that day
•    Purchase of 1GB of 4G data earns an extra 1GB free.

Lum Kin said details of the terms and conditions are available at bmobile.co.tt and that this new offer was a continuation of bmobile’s commitment to find innovative ways to  bridge the digital divide. “We want to enable more people to enjoy the technology that is driving economic and social development around the world. Only bmobile, offers the world’s four leading smartphone platforms and now our new 4,3,2,1 Value campaign gives every customers the opportunity to be connected like never before.”