blink | bmobile joins Caribbean Telecoms Mandela Tribute Campaign

Blink_bmobile joins
Blink bmobile joins - Natasha Davis - Executive Vice President of Marketing for blink bmobile

Port of Spain, Trinidad December 10th 2013

In celebration of a global icon, blink | bmobile, LIME and Bahamas Telecommunications Company (BTC) have launched a Nelson Mandela Tribute and Remembrance Campaign, to honour the man whose self-sacrifice dismantled the entrenched racism of apartheid in his birthplace. “His struggle and ultimate victory crossed borders and is a testament of the indomitable human spirit. We hope to inspire more Caribbean people and leaders to take inspiration from his views on compassion, love, life, success and perseverance,” said Natasha Davis, Executive Vice President of Marketing for blink | bmobile.

When Nelson Rolihlahla ‘Madiba’ Mandela was born on July 18, 1918, his family and community in the village of Mvezo in Umtata, South Africa, would have been the only ones celebrating his birth. By contrast, Mandela’s recent passing on December 5, 2013, caught the attention of the entire globe, as it echoed with millions of tweets, posts and texts, being used to tell of his death. His father gave him the name Rolihlahla which means ‘Pulling the branch of a tree’ which also has the colloquial meaning ‘troublemaker.’ Mandela lived up to his name by not only pulling down the branch but uprooting the tree of discrimination. He was indeed a troublemaker for bigotry and intolerance.

blink | bmobile, LIME and BTC are sharing some of Mandela’s memorable insights and are inviting West Indians the world over to take to Twitter and use the hashtag the #CaribbeanRemembers. “Many believe that his legacy offers the Caribbean much food for thought and we wish to encourage more people to remember and reflect on what Mandela stood for.”

The telecom companies want West Indians to demonstrate to the world that the Caribbean remembers a man who became a true world citizen, rising from being imprisoned to being someone that empowered and now a legend. Mandela believed that ‘Education is one of the most powerful weapons which you can be used to change the world,’ and his legacy of purpose, commitment, self-sacrifice and triumph is an inspiration to young people and a source of hope for Caribbean communities.