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blink | bmobile launches Directory Recycling Programme 2014

Executive Vice President of Government & Enterprise Services - Rakesh Goswami and Founder & Chairman of SAVE Foundation - Stephen Harris, meet with Head of Small & Medium Enterprises & Directory Publications- Carmani La Caille-Ali and Manager of Directory Publications- Lyndon Gordon to kick off the blink | bmobile Directory Recycling Programme 2014
Every year blink | bmobile distributes over 500,000 telephone directories to the Trinidad and Tobago public. Although the directories are printed and bound in an environmentally friendly manner using biodegradable ink, blink | bmobile, in an effort to reduce the environmental impact of this activity, has partnered with the Secure a Vibrant Environment (SAVE) Foundation to launch the blink | bmobile Directory Recycling Programme 2014. 
 
While the aim of this initiative is to collect and subsequently recycle old telephone directories, the underlying motive is to create awareness and engender in the youth of our nation a desire to protect the environment. In light of this, blink | bmobile will contribute $1.00 per directory towards the educational needs of schools that participate. 
 
Although participating schools will be responsible for rallying support for their drive, local businesses are encouraged to get involved and support schools within their communities. 
They can do so by organizing internal collection drives and indicating the school of their choice to benefit from their efforts. This will boost the school’s collection count and in turn 
increase the amount of funds they can receive. For quantities that exceed 50, schools and businesses are asked to contact blink | bmobile to arrange collection. The public can also get involved by dropping off old directories at any one of our ten public locations. 
 
The blink | bmobile Directory Recycling Programme aligns itself with the Company’s ongoing environmentally conscious programmes including recycling used computers, safely disposing printer toner and deploying energy efficiency projects for the Company’s operations. Executive Vice President of Government and Enterprise Services, Rakesh Goswami, noted “This project is of critical importance to Trinidad and Tobago. As individuals we have a duty to ensure sustainability by conserving resources and preserving the environment for future generations. The blink | bmobile Directory Recycling Programme is a classic example of how we can do both by turning what is considered waste into useful products.” 
 
Chairman of the SAVE Foundation, Stephen Harris, not only echoed similar sentiments but gave the grim reminder that Trinidad and Tobago is second only to Qatar as having the 
highest level of Carbon Dioxide emissions per capita. “Every single person living in Trinidad and Tobago has contributed in some way to our country’s carbon footprint. We must therefore employ all possible measures to mitigate the environmental impact of our actions.” Following the collection, the SAVE Foundation will ship the directories to a certified recycling company based in the United Kingdom to be reused and/or recycled. 
 
The blink | bmobile Directory Recycling Programme runs from March 12 – May 9, 2014 throughout Trinidad and Tobago. The goal of the initiative is to collect and recycle at least 55,000 directories while simultaneously contributing towards the educational needs of students in Trinidad and Tobago. 
 
 
On Friday 14th and Friday 21st March, 2014 from 1:00 p.m. t0 6:00 p.m. and Saturday 15th and Saturday 22nd March, 2014 from 10:00 a.m. to 6:00 p.m., blink | bmobile will be distributing directories at the following locations. The public is encouraged to help raise funds for schools by returning their old directories at these locations while collecting their new books. 
 
Locations: 
 
  • Long Circular Road – immediately outside Long Circular Mall, on the left hand side if heading in a northerly direction. 
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  • At the corner of Guardian Drive, West Mall, Westmoorings 
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  • Gulf View Link Road- opposite Gulf City Mall (the open grassed area currently used by vendors) 
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  • Movie Towne Boulevard- near Movie Towne Green Park and opposite the Courtyard by Marriott