Blink/bmobile scores big at 2015 Caribbean ADDY Awards but T&T was the real winner

Camille Campbell TSTT Chief Marketing Officer (centre) celebrate with McCann's Marvin Imamshah, Creative Director, James Smith, General Manager, Kate Bradford, Head Producer and Gabriel Francis, Associate Creative Director

Trinidad and Tobago’s blink/bmobile was once again in winner’s row at the Caribbean Advertising Federation (CAF) /American Advertising ADDY Awards which was held in U.S. Virgin Islands last month.

Through its creative partner, McCann Port-of-Spain, blink/bmobile creative content and ads received 13 awards, including the competition’s biggest accolade – The Overall Best of Show Award – for its “No Words” Television advertisement. The touching commercial was judged the best of 995 entries by a panel of international judges.

The “No Words” TV spot also won Best of TV; Gold Local TV; Gold TV Campaign; Gold Cinematography and Gold Sound (music and Lyrics).

The CAF said the advertisement got the nod of approval for its excellence in editing, pacing, emotional appeal, high production values, cinematography and its engaging sound track with no script for actors hence the phrase “No Words”. Judges could not get enough it, exclaiming "Dead on production, well cast, an inside view of personal, intimate moments, stirring, nice sound track" "BULLET PROOF". 

The telecommunications giant copped more awards at the 2015 instalment of the CAF than any other mobile provider in the Caribbean. It also beat out over 51 companies from U.S. Virgin Islands, Barbados, Trinidad, Curacao, Jamaica, Grand Cayman and Guyana.

Blink/bmobile has consistently been recognised in numerous awards at the annual event where the best of Caribbean advertising is judged and recognised.

In addition to the six major awards for the “No Words” Television advertisement; McCann Port-of-Spain won other awards for blink bmobile as follows:

Best of Interactive: Start It Carnival Social Wall

GOLD: Start It Carnival TV

GOLD: Start it Carnival Social Wall

SILVER: Start It Carnival Belmont Building Drape

SILVER: TSTT Christmas Greetings Animated TVC

SILVER: bmobile “12 Shares Of Christmas” TV

SILVER: TSTT Hummingbird Directory Cover

Camille Campbell, TSTT’s Chief Marketing Officer said the challenge for the company is to find exciting and engaging ways of conversing with customers. “We listen and we learn from them, we take inspiration from the diverse ways that their energy portrays life in Trinidad and Tobago. We design our services to suit their lifestyle and it feels great seeing it all come together. Congratulations to McCann and the country should be congratulated as well for nurturing so much talent in front and behind the camera.”

Creative Director at McCann Port-of-Spain, Marvin Imamshah, was in high praise of blink/bmobile for its vision to create an unforgettable advertisement.

“I really have to say ‘thank you’ to blink/bmobile. The initial brief from them stated that they wanted to show how the company connects to people in an emotional way. They are the ones who really gave us that challenge and that initial creative spark,” he said.

Imamshah, who boasts 15 years in the industry, said the advertisement took about six weeks to be completed and stressed that the production of the winning commercial was essentially a team effort.

“It was a great collaboration of client, agency, actors and film crew. The chemistry we all had produced an ad that was so overwhelming. It speaks volumes for all facets of local creativity from the film makers to producers to actors and the McCann creative team. It felt good to win something that people loved and remembered.”

Imamshah underscored the importance of investing in local talent to push the creative sector forward. “The ad was filmed by our very own filmmakers Oliver Milne (Director) and Ryan Khan (Editor). It was so refreshing to work with guys who believe in the local film industry. I also want to mention Andrew McIntosh who provided the beautiful music for the ad.”

For many people who saw the ad for the first time during World cup 2014, the first reaction was that they thought it was a foreign ad because it looked too good. When the familiar blink bmobile logo appeared at the end of it social media was abuzz with appreciation. Imamshah was full of confidence when he said “This shows that we can push the level of advertising in Trinidad much further. It also shows that we can utilize more of our local talent and produce greatness. Considering the volume of competing entries, Trinidad and Tobago can feel justly proud of this accomplishment. I think it’s a very good thing for the entire industry as a whole.”

Scenes from the blink bmobile No Words advertisement