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bmobile Brings Excitement To Learning

bmobile has found more ways to make learning fun! Its recent “Pass Your Exams and Win” promotion tested the knowledge of participants in a variety of school subjects, utilising the popular short messaging service (SMS). Third-Year UWI student Avalon Sharpe, who won the grand prize of a Dell laptop, a Sony Ericsson K550 handset and a $1,000 schoolbook voucher, admitted that some of the questions were “fairly difficult” but said she enjoyed coming up with the answers. “It took me back a couple of years,” remarked the 22-year-old Agri-Business Management student.

Fourteen-year-old Travis Rooplal, of Naparima College, placed second, while 21-year-old Jenna Chandool, who attends the School of Business and Computer Science, was third. They each won a mobile handset and a $1,000 schoolbook voucher. Questions were aired daily on radio or sent via text message to bmobile LINK members between August 20-31. Arlene M. Holman, TSTT Marketing Communications Executive, said the promotion was aimed at supporting the education process, pointing out that participants were asked to text their answers to EXCEL (39235). “Essentially, the message was: bmobile wants you to go to school and EXCEL,” Holman explained.

Just as this two-week Back2School promotion ended, bmobile shifted attention to UWI’s St Augustine campus for Orientation Week (Sept 3-7). As part of an ongoing partnership with the UWI Students’ Guild, bmobile offered Avalon and other university students hot deals on handsets and special mobile and Blackberry rates. At bmobile’s tent in the campus Quadrangle, UWI students were also able to get information on some very useful mobile services like Bchat, My Lime, Buzz and MMS. “The response was tremendous. There was a lot to see and learn,” according to Lystra Serrette, Manager Retention & Churn Management – TSTT. The bmobile Caravan was also on site, with handset discount offers and air-time top-ups for students. Serrette said: “bmobile is doing what it can to enrich the campus experience of UWI students by offering them top-of-the-line communication tools – at affordable prices – which can open new and exciting avenues for learning and life experiences.”