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Near Field Communications is the new age “Midas Touch”

NFC is changing the speed and efficiency of companies and customers doing business.
In today’s world, technology is everywhere. In most cases, technology has made life simpler and has changed the way we communicate and interact with each other on a daily basis. When it comes to mobile phone technology, Near Field Communications (NFC) is taking off at an increasing rate.
 
Near Field Communication (NFC) is a wireless connectivity technology that allows short-range radio communication between devices. It transmits data between a source and a mobile device simply by putting the device in very close proximity to the source.  
 
NFC is considered a form of contactless communication between devices and is a perfect tool for consumers to quickly gain valuable information on demand, without the information provider having to assign manpower for that purpose. It is easy to use and connects automatically in a fraction of a second and its growing popularity is possible because more and more mobile devices are coming with this technology already built in so businesses and state agencies simply need to create NFC stations. 
 
Walking through a mass transit hub and need a schedule? There is a NFC solution for that. Visiting a town for the first time and need visitor assistance for places to see? There is an NFC solution for that. Shopping in the grocery and need to know all sale items or need to do price checks? There is an NFC solution for that. In fact there is an NFC solution for anywhere that encourages people to come for information or business.
 
NFC transmission range is limited to a distance of just a few centimeters so users must deliberately get close however it consumes little power and can be created to provide general or very specific data, depending on the needs of consumers. Designed to increase convenience when learning, shopping, and sharing data, the communication technology is used internationally by businesses and individuals to make daily transactions easier and more efficient. By integrating the functionality of credit cards, transit passes or coupons into an app using NFC, people can board a train, pay for groceries or redeem coupons or store loyalty points, all with the wave of a smartphone. The wireless communication technology is also used to share information like videos, contacts and pictures, with other mobile phone users.
 
Tech companies like Google and PayPal deployed electronic payment apps - Google Wallet and PayPal now offers money transfers between smartphones- that take advantage of NFC. The possibilities seem endless, so much so, technology experts believe it can soon replace barcodes with more intelligent NFC tags which will allow smartphone users to interact with objects to learn more about important information on just about any product or service. 
 
As with all digital communications, the goal to make NFC as secure as possible is priority for technology developers.  To ensure optimum security, NFC applications often establish a secure channel and uses encryption when sending sensitive data such as credit card information. Users can go a step further by keeping anti-virus software on their smartphones and ensuring their passwords are as secure as possible in the event that it is lost or stolen. 
 
NFC is truly one of those tech successes that are limited only by the imagination of organizations that wish to improve their customer interface and give customers more autonomy. At the recently unveiled Blink Gigabit Community project, Blink demonstrated a wall-mounted NFC station that allowed customers to quickly access and navigate product data for broadband, Entertainment, Landline and Security services. The opportunities for improving business efficiency, reducing costs  and serving customers better makes it a win –win solution for customers, companies and the country as a whole, and goes a long way to ensuring Trinidad and Tobago’s deployment of new technology gives the company unique competitive advantages.