bmobile is powering Carnival 2025 with a dynamic roster of endorsed artistes! International soca star Nailah Blackman is back, alongside new soca sensations Yung Bredda and Mical Teja. Also joining the bmobile family is the legendary Neil "Iwer" George. This investment solidifies bmobile's commitment to local culture and marks a powerful partnership that celebrates the vibrant energy of Carnival.
Nailah, an endorsee for the past two consecutive years, inked a two-year extension with the company. Speaking about the alliance, the ‘Round and Rosie’ singer said, "I feel incredibly blessed and excited to be with the number one network in Trinidad and Tobago," she said. "Right now, bmobile has taken a turn to be very fun and innovative with everything they’re doing with their campaigns. I think our brands align perfectly. bmobile is strictly local, and I am a local artiste, born and bred but international at the same time. We’re taking local to higher heights, and that’s all I ever wanted to do.”
bmobile’s Kashif Greaves, Assistant Vice President of Consumer Sales, shared his enthusiasm for Nailah's continued partnership. “Nailah has been a fantastic endorsee,” he said. “She embodies the same core values of the bmobile brand, pushing the culture forward, not just locally but into international spaces. She recently signed an international contract that gives her a wider audience to share our culture and music. She has been fantastic and is always willing to support. She is also very creative.”
Greaves further emphasised bmobile's dedication to local talent, adding that welcoming Yung Bredda, Iwer, and Mical Teja to the green network, highlights the company's commitment to supporting a diverse range of soca talent. "Signing these new artistes signals the coming together of minds, ideas, thoughts, and innovations,” Greaves explained. “Iwer, a legend of soca, paved the way for today's vibrant sounds of Yung Bredda and Mical Teja, showcasing the genre's dynamic evolution. This mirrors bmobile's own journey, from the reliable foundation of fixed lines to the cutting-edge innovation of our new slate of products and services. Just as soca continues to evolve, bmobile adapts and innovates, connecting generations and driving progress.”
Yung Bredda, aka Akhenaton Lewis, is pumped to join the bmobile movement. “It’s an honour to be part of a brand that stands on business," he stated, adding that, "it didn’t take me by surprise, as I am continuously working hard to reap these rewards. bmobile recognizes the ambition of my team and I and collectively grasp the opportunity to capitalize on a major market. Stay tuned to see how much more we have in store.” The artiste also shared some inspiring words for the nation’s youth: “Continue striving even when you’re not feeling your best. It takes a lot of hard work to be successful and to maintain a certain standard.”
In addition to these exciting partnerships, bmobile is going all-out for Carnival 2025 — from sponsoring foundations like NCC Pan Trinbago and popular fetes and events to partnering with the Red Cross to keep the kids safe while on the road. Their highly anticipated bsquare concert, taking place in Trinidad and in Tobago, promises to be bigger and better than ever before! Plus, bmobile has teamed up with the hottest Carnival events to give away over one million dollars in prizes, including tickets, costumes, and VIP access to premium experiences. Want in on the action? Purchase bmobile’s ‘My Carnival bundles’ for your chance to win!