
Chutney Soca Monarch Goes Global: bmobile Powers 30th Anniversary with International Broadcast
TSTT Corporate Communications
Get ready to witness history in the making as the Chutney Soca Monarch celebrates its 30th anniversary with a groundbreaking global broadcast, marking a significant evolution of this treasured cultural competition.
As a cornerstone of the Chutney Soca Monarch’s success, bmobile proudly celebrates its enduring partnership, underscoring its commitment to Trinidad and Tobago's rich cultural heritage.
CEO of Southex, George Singh, the driving force behind the Chutney Soca Monarch, confirmed that the event will be distributed by the US-based International Film Group. This partnership will bring the electrifying energy of Chutney Soca to audiences worldwide via platforms like AppleTV, Roku, Android TV, and more. International journalists have been invited to cover the event, further amplifying the global reach of Chutney Soca music.
Expressing his congratulations, TSTT’s CEO, Kent Western, stated, "At bmobile, our support for the Chutney Soca Monarch transcends traditional sponsorship—it is a strategic investment in the cultural lifeblood of Trinidad and Tobago. This 30th anniversary signifies not only a celebration of music but also a bold statement of our nation's cultural prowess on the global stage".
Over the last 30 years, the Chutney Soca Monarch has become a beacon of cultural pride and economic opportunity, transforming lives and establishing an industry that supports a wide array of talents across the region including employment for many artistes, musicians, dancers, prop builders, and music producers. Reflecting on the humble beginnings in 1996, George Singh recalls the modest "wooden stages" that launched a transformative journey for many, highlighting the life-altering impact of the competition. “Every person who has won Chutney Soca Monarch has said it's a life-changing experience,” he shared. “The opportunities for gigs, international travel, global exposure, and the respect they gain are incredible. They've become millionaires in their own right and have gone on to achieve great things.”
Acknowledging bmobile’s invaluable support throughout the competition's history, Singh emphasized the vital role the telecommunications giant has played in nurturing the Chutney Soca genre and its artists. “We have grown into the most important Indo-cultural event in the world,” he said, adding that, “chutney Soca music is arguably the youngest and fastest-growing music genre in the Caribbean, and bmobile has been a major contributor to that development. Their support goes beyond the competition; it has benefited the entire industry and ultimately contributed to the development of all the artistes.”
This year, 30 performers will battle it out in the semi-finals on February 8. Only nine will move on to challenge reigning champion Rick Ramoutar at the competition’s grand finale on Carnival Saturday, March 1, at Skinner Park, San Fernando.
The Chutney Soca Monarch 2025 promises a night of electrifying performances and cultural celebration, as it extends its influence to a global audience, solidifying its position as a cornerstone of Caribbean musical heritage.